Collaboration & capsule collection #1:
"Drawbertson" Instabuddy and inspiration, Donald has been referred to as the "Warhol of Instagram", father of five, one of MAC Cosmetics first few employees and acknowledged by Forbes as one of the Top 100 Most Creative People in the US in his role as a senior Creative Director at Estee Lauder.
In 2012 Todd Burton (Rhino) discovered "Drawbertson" on Instagram via through lifestyle label owner and bathing suit designer Lisa Marie Fernandez. In 2013 the Todd and Donald connected in New York City after Donald drew "Rhino Surf" inspired by Todd's surfing lifestyle and passion for saving the rhino's.
When Donald first drew "Rhino" it inspired Todd to contemplate how to leverage his retail and business development experience with his love for surfing, art, and conservation. The emerging concept being collaboration capsule collections that would inspire discussion and increased awareness of the rhino poaching issue while generating revenue of which 25% to 100% would be donated to causes and or conservation efforts.
Since collaborating with Donald, Todd has continued to pursue his vision of a "Do Good" brand by bringing art, apparel and lifestyle together for the purpose of a compelling product line that will allow people a vehicle to expand upon the trend of more purposeful and meaningful consumption.